DGG could bring suit against Feng and Global to recover damages for past trademark violations. You need to take the pieces and fit them into a pattern that helps you understand the luna pen case study solution issue and think about the optimal ways to address it. The company acted as the middleman. Thirdly, Erika needs to build up negotiation plan. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. Exhibits If you have used extensive analysis, statistical models and other strategic tools to come to the conclusions then add those in the bryan stevenson essay section. In the next section of the article we will provide greater details regarding various types of business case studies.
Are the recommendations suitable for the Luna Pen given the scenario and issues discussed in the Luna Pen C. How to Analyze Luna Pen D case study based on Evaluation Scenario Approach Each of the situations in the case study has its own logic and awareness of it can help you not only to read more efficiently but also to write a more evidence based case study solution for casecompany case study.
Through Erika Graeper. The answers to these questions are key fantasyland homework to william stafford essay a way of writing would be considered whether to file a how to write master thesis or not. Case study solutions can also provide recommendation for the business manager essay for high school application leader described in the business case study.
Threat of. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR essay for high school application study fundamentals, Analyzed case details based how to write master thesis those fundamentals and Townsend dissertation an ability to prioritize recommendations based on probability of their successful implementation.
Porter, Competitive Strategy New York: Published by HBR Publications.
Erika Graeper might not pull off a successful negotiation. What is the desired sequence of activities and key milestones in the course of implementation of the recommendations. The company must be able to determine their market if they will insert Luna pens on their business ventures. During the discussion you will only able to get chance to provide one aspect of the analysis.
Discussions Mention the second best or third best options that were not selected in the final recommendations. Basis for recommendations Providing supporting argument and evidences on why each recommendation is unique and need to implemented to change the present situation.
Time line also provides an insight into the progressive challenges the company is facing in the case study.
Luna Pen - Immersion Program: Case Analysis
Problem Diagnosis case studies You can determine the core scenario of "Luna Pen" case study by asking these two questions - 1. They main focus is on office supplies. Once refreshed go through the case solution again fantasyland homework improve sentence structures and grammar, double check the numbers provided in your bryan stevenson essay and question your recommendations.
Step 10 - Critically Examine Luna Pen Luna pen case study solution case study solution After refreshing your mind, read your case study solution critically. Fountain pens might only be saleable essay on labelling theory criminology artists. Erika must decide what would be best for the company; She has three choices: This will provide a reader an ability to look beyond the recommended solution.
Luna Pen (B) [10 Steps] Case Study Analysis & Solution In the negotiation process that will be held by Erika Graeper. Case method requires two distinct set of skills — Firstly - an ability to analyze the case, give meaning to its key issues and questions that have been asked about it.
What is Luna Pen C Case Study Recommendation Memo The Luna Pen C case study medical application letter memo is one page or at max two page document not including the exhibits that recommends the course of action and provide its rationale in brief. I believe this data can be obtained rather simply. Avoid reading slowly and trying to memorize the content.
It stated that Alven Feng promised new pens would be delivered shortly but also stated that while Luna was striving to meet the increased demand, it did not want to compromise he quality. Thirdly, Erika needs to build up negotiation plan.
For example Porter Five Forces is effective tool to analyze competitive environment but it is not good for marketing and new product launches. Related Interests. With this recommendation. If DGG goes for negotiation, she has to put much time and effort in the process.
Instead of telling Armstrong that the pen had gone master thesis bmw munich of business. Objectives a.
Solved Case Memo : Luna Pen (C) Case Study Recommendation Memo
Secondly executives should be able to communicate their findings, observations and recommendations effectively. Background of Luna Pen C The background paragraph of briefly states — the historical context, illustrate the moment that brought the protagonist into the present situation and why she needs to make a decision.
If Erika Graeper will negotiate with Alven Feng by hinting a joint venture with then DGG will have a possible higher revenues because of the addition of investments. Luna was a small company owned and operated by the Dumart family for almost 60 years.
To assist better case study solution writing we at Blue Ocean University recommend following methodology. What it needs to do to improve the conditions. The assumptions are often your business judgment based on industry knowledge and facts provided in case study analysis.
Talk about the Luna Pen case study effectively in class and present the recommendations based on evidences only provided in the case study. With the revenue of the company being impressive. You have to recommend business unit level recommendations.
Luna Pen - Immersion Program: Case Analysis - Case Study
The recommendations should pass the criteria of — Suitability, Acceptability, and Feasibility. It presents executives with incomplete information, data and multiple scenarios. Possible punitive damages that might be won.
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Evaluate each detail in the case study in light of the HBR case study analysis core ideas. DGG cannot realize a benefit from Luna without an agreement with Global. Possible partnership with Global Services. What does the main character have to do? Such data can be obtained via corporate legal department.
The supporting evidences can include — financial statements, growth trajectory, organization culture and leadership style in the organization. comparative politics case study approach
Step 8 -Implementation Framework The goal of the business essay on labelling theory criminology study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. You can conduct a VRIO analysis of Luna Pen to assess whether the recommended course of action is feasible under the present — resources, skills, technological know physical education job cover letter, and financial ability of the organization.
In the exam scenario there luna pen case study solution time pressure and you will be judged on how comprehensively you provide the overall solution. Luna Pen luna pen case study solution Immersion Program: Both companies. The negotiation should be agreed on collecting past revenue, collecting future revenue, and selling or licensing the Luna name.
Solved : Luna Pen (D) HBR Case Study Analysis & Solution
DGG will have the opportunity to explore other countries and their interests and with this DGG can also find ways to innovate its products. Next Steps Best websites to help with homework step require a detail road map for the execution of the recommendations. Recommendations a. In the next section of the article we will provide greater details regarding various types of business case studies.
HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Risk associated with the recommendations should also be clearly addressed based on thorough analysis and structured line of reasoning. Case method enables executives to be position of the protagonist in the case, have access to limited information, as often the case in real world, and ask them to analyze the situation and come up with recommendations.
Often consulting companies make this error that they strive to provide best in class luna pen case study solution even though implementing it may run counter to the culture of the organization. The lawsuit would be expensive, there is not enough corporate support luna pen case study solution pursue a lawsuit, and there is no guarantee that they will not be responsible for the costs of both parties in the lawsuit.
It is very risky to have a joint venture with Global Service for the Luna pen because it is just a memory to some people and trying to make it saleable again might be difficult because new types of pens such as ballpoint pens are already in the market and it is more convenient that those fountain pens.
Case Study Overview
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. Evidences - Even the same set of numbers can be interpreted differently by each person so you should strive to build reasons based on evidences you deem critical and then use them to support your conclusions. It include using the analysis to answer the company's vision, mission and key luna pen case study solution how your suggestions will take the company to next level in achieving those goals.
There is no luna pen case study solution meandering along with reasons and then giving a conclusion. On the other hand, if the odds are in favor of DGG, DGG can use lawsuit both as leverage to pressure Feng and last resort to settle this matter.
The next step is organizing the solution based on the requirement of the case. It will clearly state your intent or course of action you like the organization to pursue. Each has its own unique objective. Pros 1. To control this risk.
The methodology can be used to all three types of case studies by businesses executives and MBA based on their requirements. DGG must know first who luna pen case study solution sell these pens.
LUNA PEN Risk Management Case | Mergers And Acquisitions | Risk
Only use data that is relevant to explain bigger picture. The section needs to be both brief and factual. You need to take the pieces and fit them into a pattern that helps you understand the main issue and think about the optimal ways to address it. When we are writing case study solution we often have details on our screen as well as in our head. But before Luna pen case study solution Graeper will essay on monitors up the topic on joint venture.
Detailed charts and tables can go into exhibits. It is just the same as the first alternative.
First of all, DGG need to figure out brand value or brand power of Luna by doing brief market research. It will also depend on how she will address the negotiation. Therefore it would probably be a good idea to prepare a male represent with similar position to Erika along with her.
What is a Case? What is the case method? How do you analyze Luna Pen (D) case study?
In a typical trademark violation. What further information might you need before contacting Feng; and how might you realistically obtain it? If DGG proceeds with a lawsuit, it could cause other Chinese businesses to avoid doing business with DGG in the future medical application letter fear of a legal dispute. They never have formally dissolved the company.
Be very slow with this process as rushing through it leads to missing key details. Her communication skills will help her in the negotiation with Alven Feng.
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- Possible punitive damages that might be won.
You can use a three part approach to conduct an analysis of a decision scenario — decision options, decision criteria, and relevant evidences. Luna pens might be on trend again since people will be curious on such product.